Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
5 Takeaways From Trendwatch 1Q 2024
May 13, 2024
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Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here’s what the data has to say about that and more.
The Strategic Advantage Of Residual-Based Financing
May 13, 2024
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Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
3 Reasons To Provide Student Lending Solutions Now
May 13, 2024
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Current complications highlight how student lending can help members bridge the financial gap between the cost of education and savings, scholarships, and federal aid.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Green Lending: What Is Your ‘Why?’
April 22, 2024
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There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Could EVs Help Credit Unions Lure Younger Members?
April 22, 2024
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More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
Opportunities Abound For Veterans At A Kentucky Credit Union
April 15, 2024
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A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
Women Take A Bite Out Of Business In The Badger State
April 15, 2024
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Summit Credit Union has partnered with a local startup to sponsor a one-year fellowship for women entrepreneurs.
The Power Of Business Lending And Services
April 15, 2024
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Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Revolutionizing Credit Union Auto Financing In The EV Era
April 15, 2024
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By offering financing options at the top of the funnel, lenders can influence purchasing decisions and establish themselves as trusted financial partners.
5 Takeaways From Trendwatch 1Q 2024
Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here's what the data has to say about that and more.
The Strategic Advantage Of Residual-Based Financing
Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
3 Reasons To Provide Student Lending Solutions Now
Current complications highlight how student lending can help members bridge the financial gap between the cost of education and savings, scholarships, and federal aid.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Could EVs Help Credit Unions Lure Younger Members?
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
Opportunities Abound For Veterans At A Kentucky Credit Union
A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
Women Take A Bite Out Of Business In The Badger State
Summit Credit Union has partnered with a local startup to sponsor a one-year fellowship for women entrepreneurs.
The Power Of Business Lending And Services
Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Revolutionizing Credit Union Auto Financing In The EV Era
By offering financing options at the top of the funnel, lenders can influence purchasing decisions and establish themselves as trusted financial partners.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Green Lending: What Is Your ‘Why?’