What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Share Growth Changes Reflect Member Appetite For Higher Yields
March 11, 2024
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Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
March 11, 2024
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Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
March 7, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Artificial Intelligence, Genuine Member Experience
March 4, 2024
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Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Risky Business: The Hidden Dangers Of Abandoning CPI
March 4, 2024
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It has been shown repeatedly that the number of uninsured borrowers increases and losses grow larger when institutions move from CPI to a blanket policy.
A New Economic Environment Demands New Perspectives
March 2, 2024
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Credit union leaders can lead their organizations through a period of uncertainty by looking at results through a different lens.
22% Of Americans Have No Emergency Savings
February 19, 2024
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The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Trendwatch 4Q23
February 15, 2024
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Join us for an insightful discussion on the latest trends impacting credit unions in 2023. This webinar will explore key economic developments, credit union performance highlights, and innovative strategies to navigate slow growth while uncovering new opportunities. What You’ll Learn from 4Q23 Trendwatch Credit Union Strengths & Opportunities: Data-driven insights for growth and success. Industry-Wide
5 Takeaways From Trendwatch 2023
February 9, 2024
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What might performance in 2023 mean for 2024?
The Economy Continues To Defy Pessimistic Market Narrative
February 8, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Share Growth Changes Reflect Member Appetite For Higher Yields
Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
Following years of elevated output, lending returned to historic norms in 2023.
Artificial Intelligence, Genuine Member Experience
Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Risky Business: The Hidden Dangers Of Abandoning CPI
It has been shown repeatedly that the number of uninsured borrowers increases and losses grow larger when institutions move from CPI to a blanket policy.
A New Economic Environment Demands New Perspectives
Credit union leaders can lead their organizations through a period of uncertainty by looking at results through a different lens.
22% Of Americans Have No Emergency Savings
The average share balance per credit union member dropped more than $200 across 2023 as high inflation weakened savings.
Trendwatch 4Q23
Join us for an insightful discussion on the latest trends impacting credit unions in 2023. This webinar will explore key economic developments, credit union performance ...
The Economy Continues To Defy Pessimistic Market Narrative
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Markets Pare Back Pivot Expectations